Jaivika

Jaivika

by | Feb 8, 2024 | 1 comment

Jaivika is a comprehensive safe food campaign initiated by Thanal, in collaboration with PAN Asia Pacific, KIMS Health, and Organic Bazaar. With a focus on promoting organic living and sustainable food practices, Jaivika aims to raise awareness about the detrimental effects of pesticides on human health and the environment. Through a series of educational initiatives, community events, and advocacy efforts, Jaivika seeks to empower individuals and communities to make informed choices for a healthier, pesticide-free future.

The Jaivika Organic Fest, a landmark event Sponsored by KIMS Health CSR, took place at Organic Bazaar, Kowdiar, from December 16 to 18, promoting awareness about the harmful effects of pesticides and advocating for safe food practices and diversity. The grand inaugural ceremony on December 16 was graced by dignitaries such as Dr. Vasuki IAS, Labour Commissioner, Government of Kerala, and Dr. B Rajan, Director, Clinical Services, KIMS Health

Ottam: Action For Transformation

December 17 witnessed a 5 km mini run flagged off by Sri Jayakumar, engaging 45 enthusiastic runners. Following the run, participants enjoyed an organic breakfast sourced from Organic Bazaar. The day continued with a farmer facilitation program, honoring the contributions of farmers dedicated to natural farming. Cultural programs and a discussion on the relationship between food, environment, and health enriched the evening, featuring notable speakers including Ms. Arya, dietician, Mr. Akunaran, a passionate natural farmer, and Mr. Jayakumar.

Engaging the Future and Sustainability Initiatives

December 18 focused on engaging school children and promoting sustainability initiatives. Children were introduced to millet, pulses, and rice diversities, fostering a deeper understanding of sustainable food practices. Noted author and journalist Ms. K A Beena led an engaging session with fun activities. Traditional Attappadi snacks made of millets were served to introduce new and healthy tastes and flavors.

Commitment to Sustainability

  • The event emphasized a commitment to sustainability with meticulous planning.
  • The venue was decorated with sustainable materials, showcasing dedication to eco-friendly aesthetics.
  • Souvenirs and gifts were carefully selected for sustainability and reusability.
  • Infrastructure, including banners and posters, was crafted from cloth and recyclable paper.
  • Food management practices ensured timely donations to prevent wastage, and traditional millet-based food received positive reviews.
  • The entire venue was solar-powered, and CNG and Electric Vehicles were predominantly used for transportation and errands.

The Jaivika Organic Fest not only advocated for safe and pesticide-free food practices but also demonstrated the possibility of conducting events responsibly. Thanal and its partners showcased a commitment to environmental health and justice, setting an example for future endeavors. The fest stands as a testament to their dedication to a healthier and more sustainable future.

Join us in this journey towards a pesticide-free, healthier, and greener tomorrow!

Latest News and Updates

Ottam: Striding Towards Carbon Neutrality

In its pursuit of eco-friendly events, Ottam has set a remarkable stride, proving that every footprint can leave a positive mark. From embracing paperless processes to opting for sustainable transportation, Ottam demonstrated that hosting events with limited waste and a reduced carbon footprint is not just a possibility but a significant impact on environmental sustainability.
As a pivotal part of the Jaivika: Cultivating a Safer Future event, Ottam, organized by Thanal and Organic Bazaar in collaboration with KIMS Health CSR and Pesticide Action Network Asia Pacific, stood as an advocate against toxic pesticides and a promoter of safe food habits. With participants joining from all walks of life, Ottam attracted runners passionate about promoting safe food habits and advocating against toxic pesticides.

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Beyond the 5K run, Ottam served as a compelling call to action for a toxic-free capital, leaving no emissions in its wake. Let’s carry the spirit of Ottam forward, fostering events that not only celebrate but actively contribute to a healthier, greener planet. Together, we can create a lasting impact on our environment and cultivate a sustainable future.

Nurturing a Safer Tomorrow: Jaivika's Impact on Our Children

At Jaivika, we embarked on a journey to unveil the secrets of nature and food, guiding the next generation towards an organic path. Over 115 children had the opportunity to learn about the diverse varieties of rice, millet, and pulses, enriching their understanding of sustainable food practices. They also indulged in traditional millet organic cuisines, experiencing the flavors of safe and organic food firsthand. Moreover, our young participants interacted with experts in environmental action and renowned writer K. A Beena, gaining valuable insights and inspiration to champion a healthier, more sustainable future. The joy and excitement of these children discovering the wonders of our Earth’s bounty were truly heartening, nudging them onto the right path of safe, organic food.

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Another highlight was our sustainable art creation, where 110 little handprints adorned a vibrant canvas crafted from repurposed jute sacks and frames. This transformation symbolizes a collective statement for involvement, collaboration, sustainability, and a toxic-free capital city. Each handprint, a story in itself, captures the essence of our green event and commitment to sustainability.

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